LIGHT AT THE ALLEY’S END

The Alley Bar is a hidden gem in Wilmington’s Cargo District—a shipping container bar tucked between shops and buzzing with energy. It’s become a go-to community spot, known for its relaxed atmosphere and something-for-everyone vibe.

MG ART was hired to develop the brand identity and design both the logo and menus. The concept leaned into the bar’s tucked-away location, using imagery of narrow entryways, glowing gas lanterns, and moody tones. With bold yellow accents against charcoal black, the branding is meant to feel like finding a light at the end of the tunnel.