IMMERSIVE, SEXY, BOOKSTORE BRANDING

Burning Pages is a romantasy-focused bookstore in Wilmington’s Cargo District, selling novels and bookish accessories. MG ART was brought on from the very beginning to develop the full brand identity ahead of their 2024 opening.

Working closely with the owner, MG ART created a brand that reflected the shop’s specific target audience—romance, fantasy, and book lovers looking for an immersive experience. Since launch, MG ART has remained an active creative partner.

Projects have included logo design, custom illustrations for merch and T-shirts, exterior murals, chalkboard signage, event posters, and more. The brand identity has become a memorable and defining part of Burning Pages, leading the visual tone of their marketing and in-store experience.

The store has since expanded to a larger location to keep up with demand and is performing very strongly.